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Calculate Average Revenue Per User from MRR and customers — see ARPU, MRR and ARPPU breakdown.
Calculate Average Revenue Per User from MRR and customers — see ARPU, MRR and ARPPU breakdown.
Enter values above and click Calculate — results will appear here with the formula explained.
ARPU is average revenue per user, MRR divided by total users. ARPPU is average per paying user, MRR divided by paying customers. With free tier, ARPU is lower than ARPPU. A $5,880 MRR across 120 paying customers is $49 ARPU, but across 400 total users (including free) it is $14.70 ARPU, so paying share matters. ARPU trend shows monetization — rising ARPU with flat logos means upsell is working.
To use the ARPU Calculator, enter MRR and total customers. Set paying share percent to get ARPPU. The tool shows ARPU, ARPPU, and implied ARR per customer. Model: adding 20 customers at same MRR drops ARPU to $42, signaling discounting; raising price 10% lifts ARPU to $53.90 without new logos. Use the example to avoid mixing total vs paying counts.
ARPU Calculator: Calculate Average Revenue Per User from MRR and customers — see ARPU, MRR and ARPPU breakdown. Formula: ARPU = MRR / users. Example: $5,880 MRR / 120 paying = $49 ARPU and ARPPU.
ARPU is average revenue per user, MRR divided by total users. ARPPU is average per paying user, MRR divided by paying customers. With free tier, ARPU is lower than ARPPU. A $5,880 MRR across 120 paying customers is $49 ARPU, but across 400 total users (including free) it is $14.70 ARPU, so paying share matters. ARPU trend shows monetization — rising ARPU with flat logos means upsell is working.
To use the ARPU Calculator, enter MRR and total customers. Set paying share percent to get ARPPU. The tool shows ARPU, ARPPU, and implied ARR per customer. Model: adding 20 customers at same MRR drops ARPU to $42, signaling discounting; raising price 10% lifts ARPU to $53.90 without new logos. Use the example to avoid mixing total vs paying counts.
$5,880 MRR / 120 paying = $49 ARPU and ARPPU. With 400 total users, ARPU is $14.70 but ARPPU stays $49 — free users dilute ARPU.
Formulas are standard public references (see our methodology). External standards are cited in the text where they apply.
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