Calculate cost per thousand impressions from spend and impressions delivered.
Calculate cost per thousand impressions from spend and impressions delivered.
Enter values above and click Calculate — results will appear here with the formula explained.
CPM — cost per mille, Latin for thousand — prices advertising by eyeballs rather than actions. Dividing spend by impressions and multiplying by 1,000 yields the rate brands negotiate against in programmatic auctions and direct media buys alike.
CPM measures exposure, not effect. Cheap impressions can still be worthless if untargeted; premium audiences justify high CPMs when they convert. Compare CPM within a channel and pair it with CTR and conversion metrics before judging value.
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CPM Calculator: Calculate cost per thousand impressions from spend and impressions delivered. Formula: CPM = (Spend ÷ Impressions) × 1000. Example: $2,400 delivering 800,000 impressions works out to $3.
CPM — cost per mille, Latin for thousand — prices advertising by eyeballs rather than actions. Dividing spend by impressions and multiplying by 1,000 yields the rate brands negotiate against in programmatic auctions and direct media buys alike.
CPM measures exposure, not effect. Cheap impressions can still be worthless if untargeted; premium audiences justify high CPMs when they convert. Compare CPM within a channel and pair it with CTR and conversion metrics before judging value.
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AdSense ready — add NEXT_PUBLIC_GOOGLE_ADSENSE_PUBLISHER_ID
$2,400 delivering 800,000 impressions works out to $3.00 CPM — every thousand views cost three dollars, or about 333 views per dollar.
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AdSense ready — add NEXT_PUBLIC_GOOGLE_ADSENSE_PUBLISHER_ID