Calculate CAC from marketing spend and customers acquired — see CAC, CAC payback and LTV to CAC.
Calculate CAC from marketing spend and customers acquired — see CAC, CAC payback and LTV to CAC.
Enter values above and click Calculate — results will appear here with the formula explained.
CAC is spend divided by customers. Payback is months to recover CAC from gross profit per customer. LTV:CAC over 3 is healthy.
Include all acquisition costs: ads, sales, tools.
For YMYL decisions, verify with authoritative sources (CFPB, IRS, WHO, or a licensed professional) and run conservative vs optimistic scenarios. This tool is educational, not professional advice — it assumes constant inputs and excludes fees, taxes and variability that affect real outcomes.
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Customer Acquisition Cost Calculator: Calculate CAC from marketing spend and customers acquired — see CAC, CAC payback and LTV to CAC. Formula: CAC = spend/customers. Example: With $10k spend, 100 customers: CAC $100.
CAC is spend divided by customers. Payback is months to recover CAC from gross profit per customer. LTV:CAC over 3 is healthy.
Include all acquisition costs: ads, sales, tools.
For YMYL decisions, verify with authoritative sources (CFPB, IRS, WHO, or a licensed professional) and run conservative vs optimistic scenarios. This tool is educational, not professional advice — it assumes constant inputs and excludes fees, taxes and variability that affect real outcomes.
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With $10k spend, 100 customers: CAC $100. With $300 LTV and 70% margin, payback ~0.48 months, LTV:CAC 3:1.
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