Compute customer acquisition cost from total sales and marketing spend.
Compute customer acquisition cost from total sales and marketing spend.
Enter values above and click Calculate — results will appear here with the formula explained.
Customer acquisition cost answers what buying a customer truly costs. The honest version loads every contributing expense — ad platforms, content, sales salaries, commissions, software — not just the media bill. Teams that count only ads routinely discover their real CAC is triple the number in the deck.
CAC gains meaning in ratio to lifetime value. An expensive acquisition that pays back tenfold is cheap; a bargain CAC against thin LTV is a slow leak. Aim to understand payback period too: how many months until one customer's margin repays their acquisition.
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CAC Calculator: Compute customer acquisition cost from total sales and marketing spend. Formula: CAC = Total sales & marketing cost ÷ New customers acquired. Example: Spending $45,000 across ads, a $8k/month sales hire's salary share and tools, landing 180 new customers: CAC is $250 per customer.
Customer acquisition cost answers what buying a customer truly costs. The honest version loads every contributing expense — ad platforms, content, sales salaries, commissions, software — not just the media bill. Teams that count only ads routinely discover their real CAC is triple the number in the deck.
CAC gains meaning in ratio to lifetime value. An expensive acquisition that pays back tenfold is cheap; a bargain CAC against thin LTV is a slow leak. Aim to understand payback period too: how many months until one customer's margin repays their acquisition.
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Spending $45,000 across ads, a $8k/month sales hire's salary share and tools, landing 180 new customers: CAC is $250 per customer.
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