Turn visitors and conversions into a conversion rate, in percent and per-hundred terms.
Turn visitors and conversions into a conversion rate, in percent and per-hundred terms.
Enter values above and click Calculate — results will appear here with the formula explained.
Conversion rate is the great normalizer of web analytics: whatever the traffic level, dividing conversions by visitors yields a comparable efficiency score. Landing pages, checkout funnels and signup flows all live and die by this number.
'Good' depends fiercely on context — e-commerce sites might convert at 2–3% while niche B2B demo requests run far lower on smaller, warmer audiences. Trending your own rate over time beats benchmarking against averages built from unlike situations.
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Conversion rate is the great normalizer of web analytics: whatever the traffic level, dividing conversions by visitors yields a comparable efficiency score. Landing pages, checkout funnels and signup flows all live and die by this number. Formula: conversion rate = conversions ÷ visitors × 100
Conversion Rate Calculator: Turn visitors and conversions into a conversion rate, in percent and per-hundred terms. Formula: conversion rate = conversions ÷ visitors × 100. Example: 25,000 visitors producing 750 orders converts at 3% — meaning one sale per 33.
Turn visitors and conversions into a conversion rate, in percent and per-hundred terms. Formula: conversion rate = conversions ÷ visitors × 100
| Field | What to enter |
|---|---|
| Visitors | e.g. 25000 |
| Conversions | e.g. 750 |
All fields use the exact formulas shown below — results include step-by-step breakdowns you can verify by hand.
Conversion rate is the great normalizer of web analytics: whatever the traffic level, dividing conversions by visitors yields a comparable efficiency score. Landing pages, checkout funnels and signup flows all live and die by this number.
'Good' depends fiercely on context — e-commerce sites might convert at 2–3% while niche B2B demo requests run far lower on smaller, warmer audiences. Trending your own rate over time beats benchmarking against averages built from unlike situations.
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AdSense ready — add NEXT_PUBLIC_GOOGLE_ADSENSE_PUBLISHER_ID
25,000 visitors producing 750 orders converts at 3% — meaning one sale per 33.3 visitors. Doubling traffic at the same rate doubles orders; lifting rate to 4% does too, without extra ad spend.
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AdSense ready — add NEXT_PUBLIC_GOOGLE_ADSENSE_PUBLISHER_ID