Calculate click-through rate from impressions and clicks.
Calculate click-through rate from impressions and clicks.
Enter values above and click Calculate — results will appear here with the formula explained.
Click-through rate measures creative resonance: of everyone who saw the message, what fraction cared enough to act? Ads, email subject lines and organic listings each carry their own CTR norms, but everywhere it functions as the earliest quality signal in the funnel.
Low CTR predicts weak downstream performance and inflates CPC on auction platforms, where relevance earns discounts. High CTR with poor conversions suggests curiosity clicks rather than intent — the metric diagnoses, but never alone.
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Click-through rate measures creative resonance: of everyone who saw the message, what fraction cared enough to act? Ads, email subject lines and organic listings each carry their own CTR norms, but everywhere it functions as the earliest quality signal in the funnel. Formula: CTR = Clicks ÷ Impressions × 100
CTR Calculator: Calculate click-through rate from impressions and clicks. Formula: CTR = Clicks ÷ Impressions × 100. Example: 2,160 clicks from 120,000 impressions is a 1.
Calculate click-through rate from impressions and clicks. Formula: CTR = Clicks ÷ Impressions × 100
| Field | What to enter |
|---|---|
| Impressions | e.g. 120000 |
| Clicks | e.g. 2160 |
All fields use the exact formulas shown below — results include step-by-step breakdowns you can verify by hand.
Click-through rate measures creative resonance: of everyone who saw the message, what fraction cared enough to act? Ads, email subject lines and organic listings each carry their own CTR norms, but everywhere it functions as the earliest quality signal in the funnel.
Low CTR predicts weak downstream performance and inflates CPC on auction platforms, where relevance earns discounts. High CTR with poor conversions suggests curiosity clicks rather than intent — the metric diagnoses, but never alone.
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AdSense ready — add NEXT_PUBLIC_GOOGLE_ADSENSE_PUBLISHER_ID
2,160 clicks from 120,000 impressions is a 1.8% CTR — eighteen clicks per thousand views. Doubling CTR halves the impressions needed for the same traffic.
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AdSense ready — add NEXT_PUBLIC_GOOGLE_ADSENSE_PUBLISHER_ID