Calculate UGC rates with breakdown: base, videos, hooks, raw footage, usage, whitelisting and rush fees.
Calculate UGC rates with breakdown: base, videos, hooks, raw footage, usage, whitelisting and rush fees.
Enter values above and click Calculate — results will appear here with the formula explained.
UGC pricing is modular. Start from base per video (covers 30s, 1 hook, 1 revision, 1 month organic), then add: extra hooks $50 each, raw footage +30% of base, extra revisions $50 each, paid usage 50% of base per 3 months, whitelisting $100-200 per month, exclusivity $100 per month, rush +25% total. Region adjusts slightly (UK/EU 0.9×, Global 1.1×).
This is a recommended framework, not a mandatory industry rate. UGC has no fixed standard — this helps you quote transparently. Adjust base to your experience: $150-300 micro, $300-600 mid, $600+ established.
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UGC pricing is modular. Start from base per video (covers 30s, 1 hook, 1 revision, 1 month organic), then add: extra hooks $50 each, raw footage +30% of base, extra revisions $50 each, paid usage 50% of base per 3 months, whitelisting $100-200 per month, exclusivity $100 per month, rush +25% total. Region adjusts slightly (UK/EU 0.9×, Global 1.1×). Formula: Total = base×videos + hooks×$50 + rawFootage30% + revisions×$50 + usage fees + whitelisting + exclusivity + rush
UGC Rate Calculator: Calculate UGC rates with breakdown: base, videos, hooks, raw footage, usage, whitelisting and rush fees. Formula: Total = base×videos + hooks×$50 + rawFootage30% + revisions×$50 + usage fees + whitelisting + exclusivity + rush. Example: Base $250 ×3 =.
Calculate UGC rates with breakdown: base, videos, hooks, raw footage, usage, whitelisting and rush fees. Formula: Total = base×videos + hooks×$50 + rawFootage30% + revisions×$50 + usage fees + whitelisting + exclusivity + rush
| Field | What to enter |
|---|---|
| Base creative rate per video ($) | e.g. 250 |
| Number of videos | e.g. 3 |
| Video duration (seconds) | e.g. 30 |
| Extra hooks | Beyond 1 included |
| Raw footage | Enter a value |
| Extra revisions | Beyond 1 included |
| Organic usage (months) | e.g. 3 |
| Paid usage (months) | Paid ads usage |
| Whitelisting (months) | e.g. 3 |
| Exclusivity (months) | e.g. 0 |
| Rush delivery | Enter a value |
| Region | Enter a value |
| Currency | Enter a value |
All fields use the exact formulas shown below — results include step-by-step breakdowns you can verify by hand.
UGC pricing is modular. Start from base per video (covers 30s, 1 hook, 1 revision, 1 month organic), then add: extra hooks $50 each, raw footage +30% of base, extra revisions $50 each, paid usage 50% of base per 3 months, whitelisting $100-200 per month, exclusivity $100 per month, rush +25% total. Region adjusts slightly (UK/EU 0.9×, Global 1.1×).
This is a recommended framework, not a mandatory industry rate. UGC has no fixed standard — this helps you quote transparently. Adjust base to your experience: $150-300 micro, $300-600 mid, $600+ established.
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Base $250 ×3 = $750 + 2 extra hooks $100 + raw footage 30% ($225) + paid usage 3 months $375 + rush 25% ($387) = ~$1,837 total, $612 per video effective.
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