Measure return on ad spend: revenue generated per advertising dollar.
Measure return on ad spend: revenue generated per advertising dollar.
Enter values above and click Calculate — results will appear here with the formula explained.
ROAS expresses advertising yield as a multiple: $42,000 of revenue from $12,000 of spend is 3.5×. It's the fastest health metric for paid channels and the first thing performance marketers optimize.
Its blind spot is margin. A 3× ROAS sounds strong until you learn products carry 25% margins, where break-even sits at 4×. Enter your margin above to translate ROAS from vanity to viability — the break-even threshold is simply 100 divided by the margin percent.
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ROAS expresses advertising yield as a multiple: $42,000 of revenue from $12,000 of spend is 3.5×. It's the fastest health metric for paid channels and the first thing performance marketers optimize. Formula: ROAS = Attributed revenue ÷ Ad spend; break-even ROAS = 100 ÷ gross margin %
ROAS Calculator: Measure return on ad spend: revenue generated per advertising dollar. Formula: ROAS = Attributed revenue ÷ Ad spend. Example: $12,000 spent returning $42,000 is 3.
Measure return on ad spend: revenue generated per advertising dollar. Formula: ROAS = Attributed revenue ÷ Ad spend; break-even ROAS = 100 ÷ gross margin %
| Field | What to enter |
|---|---|
| Ad spend ($) | e.g. 12000 |
| Revenue from those ads ($) | e.g. 42000 |
| Gross margin % (optional) (%) | e.g. 55 |
All fields use the exact formulas shown below — results include step-by-step breakdowns you can verify by hand.
ROAS expresses advertising yield as a multiple: $42,000 of revenue from $12,000 of spend is 3.5×. It's the fastest health metric for paid channels and the first thing performance marketers optimize.
Its blind spot is margin. A 3× ROAS sounds strong until you learn products carry 25% margins, where break-even sits at 4×. Enter your margin above to translate ROAS from vanity to viability — the break-even threshold is simply 100 divided by the margin percent.
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AdSense ready — add NEXT_PUBLIC_GOOGLE_ADSENSE_PUBLISHER_ID
$12,000 spent returning $42,000 is 3.5× ROAS. At a 55% gross margin, break-even is 1.82× — so this campaign nets roughly $11,100 after ad costs.
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AdSense ready — add NEXT_PUBLIC_GOOGLE_ADSENSE_PUBLISHER_ID