Return on Ad Spend Calculator

Calculate ROAS from revenue and ad spend — see ROAS, profit and break-even ROAS.

Return on Ad Spend Calculator

Calculate ROAS from revenue and ad spend — see ROAS, profit and break-even ROAS.

Revenue from ads($)

Ad spend($)

Gross margin %(%)

Enter values above and click Calculate — results will appear here with the formula explained.

ROAS = revenue/spend; Profit = revenue*margin - spend; Break-even ROAS = 1/margin

How does this work?

ROAS is revenue divided by ad spend. Profit is revenue times margin minus spend. Break-even ROAS is one divided by margin.

ROAS 4 means $4 revenue per $1 ad. But profit depends on margin — high ROAS with low margin may still lose.

For YMYL decisions, verify with authoritative sources (CFPB, IRS, WHO, or a licensed professional) and run conservative vs optimistic scenarios. This tool is educational, not professional advice — it assumes constant inputs and excludes fees, taxes and variability that affect real outcomes.

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Disclaimer: Results are estimates for informational purposes only and do not constitute professional financial advice. Consult a qualified professional for decisions. Figures exclude taxes, fees and individual circumstances.

What is Return on Ad Spend?

ROAS is revenue divided by ad spend. Profit is revenue times margin minus spend. Break-even ROAS is one divided by margin. Formula: ROAS = revenue/spend; Profit = revenue*margin - spend; Break-even ROAS = 1/margin

Quick Answer

Return on Ad Spend Calculator: Calculate ROAS from revenue and ad spend — see ROAS, profit and break-even ROAS. Formula: ROAS = revenue/spend. Example: With $50k revenue, $10k spend, 50% margin: ROAS 5, profit $15k, break-even ROAS 2.

What it does: Calculate ROAS from revenue and ad spend — see ROAS, profit and break-even ROAS.
Formula: ROAS = revenue/spend; Profit = revenue*margin - spend; Break-even ROAS = 1/margin
Inputs: Revenue from ads ($) · Ad spend ($) · Gross margin % (%)
Example: With $50k revenue, $10k spend, 50% margin: ROAS 5, profit $15k, break-even ROAS 2.

Calculator Inputs at a Glance

Field	What to enter
Revenue from ads ($)	e.g. 50000
Ad spend ($)	e.g. 10000
Gross margin % (%)	e.g. 50

All fields use the exact formulas shown below — results include step-by-step breakdowns you can verify by hand.

How to Use This Calculator

1Enter revenue attributed to ads, ad spend and gross margin.
2Calculate to see ROAS, profit and break-even.
3ROAS above break-even is profitable for accurate and reliable results in your calculation.

Formula Used

ROAS = revenue/spend; Profit = revenue*margin - spend; Break-even ROAS = 1/margin

ROAS is revenue divided by ad spend. Profit is revenue times margin minus spend. Break-even ROAS is one divided by margin.

ROAS 4 means $4 revenue per $1 ad. But profit depends on margin — high ROAS with low margin may still lose.

AdSense ready — add NEXT_PUBLIC_GOOGLE_ADSENSE_PUBLISHER_ID

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Worked Example

With $50k revenue, $10k spend, 50% margin: ROAS 5, profit $15k, break-even ROAS 2.

AdSense ready — add NEXT_PUBLIC_GOOGLE_ADSENSE_PUBLISHER_ID

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Related Calculators

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CPM Calculator

Calculate cost per thousand impressions from spend and impressions delivered.

CAC Calculator

Compute customer acquisition cost from total sales and marketing spend.

Profit Margin Calculator

Calculate profit margin and markup from revenue and cost — and see how the two differ.

Frequently Asked Questions

QWhat is good ROAS?

E-commerce often 4+, SaaS higher. Compare to break-even: 1/margin.

QROAS vs ROI?

ROAS is revenue/spend, ROI is profit/spend. ROAS easier, ROI truer.

QInclude fees?

Include all ad costs: platform, creative, agency.

Quick Answer

What it does: Calculate ROAS from revenue and ad spend — see ROAS, profit and break-even ROAS.

Formula: ROAS = revenue/spend; Profit = revenue*margin - spend; Break-even ROAS = 1/margin

Inputs: Revenue from ads ($) · Ad spend ($) · Gross margin % (%)

Example: With $50k revenue, $10k spend, 50% margin: ROAS 5, profit $15k, break-even ROAS 2.

Field

What to enter

Revenue from ads ($)

e.g. 50000

Ad spend ($)

e.g. 10000

Gross margin % (%)

e.g. 50

Formula Used

ROAS = revenue/spend; Profit = revenue*margin - spend; Break-even ROAS = 1/margin

ROAS is revenue divided by ad spend. Profit is revenue times margin minus spend. Break-even ROAS is one divided by margin.

ROAS 4 means $4 revenue per $1 ad. But profit depends on margin — high ROAS with low margin may still lose.